Author: Ugo

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The Top 10 Reasons Network Marketers Fail (And How to Fix Each One)

 

How To Get Started With Paid Ads On Facebook

In this post I discuss How To Get Started With Paid Ads On Facebook

Facebook is a Fantastic platform to place paid Ads.

This is for many reasons. Two of my favourite reasons for using Facebook are:

Paid Ads On Facebook – Reason One – Presentation

Facebook forces you to place Ads that do not look like Ads.

Facebook will reject Ads that are too ‘salesly’ or Ads than make outrageous claims, etc. Facebook can be quite strict sometimes.

However, clean legitimate Ads are more acceptable to Facebook users.

Think about it. No one likes to be sold to.

So if an Ad does not look like an Ad, it is easier to view, easier to digest, easier to process and therefore it is more likely to lead to engagement and lead to a sale.

Paid Ads On Facebook – Reason Two – Targeting

Facebook is legendary for its ability to target your Ad.

This means that depending on your needs, Facebook can show your Ad to a specific group of people with specific characteristics in a specific location at a specific time.

What more could you want?

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Ultimately, sales depend on how good your Ad is, how good your product is at solving a particular problem and what processes you have in place to lead your prospective customer form seeing your Ad, passing through your sales funnel, all the way to sale completion.

How To Get Started With Paid Ads On Facebook

There are Two Methods to get started with paid Ads on Facebook. This post focuses on the simple method which is by Boosting Posts on Facebook Pages.

The second method is the advanced method which is by using FACEBOOK’S AD MANAGER.

Boosting Posts on your Facebook Page.

  • Step One Create a Facebook Page. Log into your Facebook account and go to Pages. Facebook will take you through the process of creating a Page for your network marketing business opportunity or your network marketing product.
  • Step Two – Create a post on your Facebook page. You will later convert this post to your Ad. Text is good. Including photos is great. Using video is excellent!
  • Step Three – Click the BOOST button. Posts on Facebook pages have a BOOST button next to them. Posts on your regular Facebook profile do not have a BOOST button next to them.

When you click the BOOST button, for a small fee, (usually less than $10) Facebook will show your post to hundreds or even thousands of other Facebook users.

Two important points here:

  • Point one – You can set the budget to whatever you choose depending on your circumstances.
  • Point two – You can set the targeting to whatever you choose, depending on your circumstances.

Simple, right?

Try it now. Create a Facebook Page, Create a post on your new page and then Boost it!

What do you think?

If you want me to expand in more detail on anything you see in this post then say so in the comments. Questions? Please ask in the comments. Check out my top recommended network marketing opportunity.

Best wishes, Ugo

 

 

How To Advertise Your Network Marketing Opportunity on Facebook Effectively

In this post I discuss How To Advertise Your Network Marketing Opportunity on Facebook Effectively

But before I do so,  go now and clean up your Facebook profile.

Use a clear smiling photograph of your face taken in good focus with a plain background.

Change your Bio to “I help…”

For example, if you are in a health and wellness network marketing business, state “I help busy mums lose weight and keep it off by making one simple change”

Use the phrase “I help”

Now let’s get to it.

There are two mays to To Advertise Your Network Marketing Opportunity on Facebook Effectively

First is Organic Advertising

Second is Paid Promotion

How To Advertise Your Network Marketing Opportunity on Facebook Effectively Using Organic Methods

This method is slow but powerful.

You need to do 2 things:

  1. Post correctly on your Facebook profile.
  2. Network and connect with people correctly on Facebook and Messenger App.

How to post correctly:

Ugo’s Top Tip: Post motivational quotes. Post positive quotes. Never post anything negative.

Think: What PROBLEM does my product solve?

Post TIPS on how to solve the problem.

For example,  if you are in a health and wellness network marketing business post weight loss tips, or exercise tips or healthy eating tips / recipes.

The best posts have 3 items:

  1. Says what the problem is.
  2. Says I have the solution.
  3. States a call to action.

Here is an example of a good Facebook product post:

Struggling to lose weight? Our nutritious shakes make it easier for busy mums and dads to shed those stubborn pounds. Private message me to learn more.

You need to be constantly adding people to your Facebook friends list. You need to be constantly messaging people in your Messenger App. These new people are your prospects who later become your leads who later become your customers or Distributors.

How to Network and connect with people correctly on Facebook and Messenger App.

My CLAM technique shows you how to do all of this correctly and effectively.

How To Advertise Your Network Marketing Opportunity on Facebook Effectively Using Paid Promotion

Paid promotion is FASTER than the organic methods described above.

You can find out more about paid promotion here.

These techniques will get you buying customers who will purchase your products. The same principles can be used to get active Distributors to join your team. Learn more about how to get buying customers and active distributors here.

If you want me to expand in more detail on anything you see in this post then say so in the comments. Questions? Please ask in the comments. Check out my top recommended network marketing opportunity.

Best wishes,

Ugo

 

How To Write Effective Adverts For Your Network Marketing Business

How To Write Effective Adverts For Your Network Marketing Business

Ugo’s Top Tip number one: Do what I do, Simplify things. Because it always works.

Ugo’s Top Tip number two: Tell a story. Because it always works.

Have you ever noticed how some ads can last only 10 or fifteen or twenty seconds and you find yourself thinking “Yeah, I need that. How do I pay for it?” And that’s only after a 15 second Ad.

The reason is simple. The Ad only tells you only what you need to know. A good Ad tells you:

  1. What the problem is.
  2. How the product solves the problem.
  3. Your next step (place order).

This is the formula. It’s that simple.

Number 3 is referred to as a ‘Call To Action’ or CTA.

The principle is exactly the same whether you are advertising online or offline.

Let’s look at the formula again:

  1. HEADLINE: What the problem is.
  2. BODY: What my product does
  3. CALL TO ACTION: ‘Click here’ or ‘Call this number’ or ‘Buy now’ or ‘Learn more’ …. you get the picture.

Of course there are other things you can do to make your Ad even more effective. For instance, target your audience. Targeting your audience means when setting up your Ad, choose what type of person you want to see your Ad. Depending on the advertiser, you can choose factors such as their age, gender, income, location, car they drive etc.

Facebook is BRILLIANT at targeting your Ad for you. The point of targeting is that you want the right Ad to appear in front of the right person. But I digress. Let’s stick to the current topic which is How To Write Effective Adverts For Your Network Marketing Business.

I talk in more detail specifically about Facebook Advertising For Your Network Marketing Opportunity in this post.

Back to  How To Write Effective Adverts For Your Network Marketing Business.

Start by asking yourself:

“Am I advertising my product or am I advertising my Network Marketing Business Opportunity?”

If the Ad is for your product, then  here’s a product Ad example:

“Struggling To Lose Weight? So was I until I tried this Super Simple Shake that I use to replace 2 meals a day. Now I’m much happier and the weight is coming off! Click here to visit my website and order yours today.”

If you place an Ad like this either manually on free advertising websites or if you pay to advertise with your advertising budget, you will have people clicking on your Ad in order to visit your website to learn more and hopefully place an order or two.

Realistically, however, you need to TEST, TEST,TEST your advertising. If you are not getting expected results, then change the wording, change where you are advertising and make sure you are targeting the right sort of people.

If you are paying to advertise your network marketing business, always start on a small scale with a small budget in order to test the waters. If you start to see clicks coming through or even a few sales, this might be your signal to scale up and increase your network marketing advertising budget.

Generally people find Ads intrusive and they will try to ignore or avoid them (sorry, it comes with the territory). All this means is that you may have to be more creative than you expected, and you may have to advertise for longer than you expected and your budget may need to be larger than expected.

So far so good?

Good.

Now let’s look at a Business Opportunity Ad.

Again, only tell them what they need to know right now. Any other information can be learned later, if they are interested.

When it comes to Business Opportunities, people only want to know 3 things:

  1. What sort of Business is it?
  2. How much money can I earn?
  3. What do I have to do to earn that money.

That’s it. Its that simple.

Here is an example opportunity ad.

 

Start your own Health and Nutrition Home Business. Work online and Earn $300 to $500 monthly by using and recommending our products. Full training provided. Click here to learn more.

 

Again here you can see all three details provided. In this Ad I have explained what type of business it is, how much can be earned and what needs to be done to earn the money.

In reality however, you will need to place Ads according to the guidelines placed on you by the platform you are advertising on. By this I mean that sometimes you are not allowed to state amounts of money that you can earn in the Ad. Some platforms do not allow certain CTAs such as ‘click here’. Some will not allow you to use the word ‘best’ eg ‘best business’ or ‘best product’ etc

So now we move on to telling stories.

Facebook is a good example of very strict guidelines to keep you in check when it comes to placing ads or boosting posts on Facebook.

What I have noticed works for me is telling stories on my Facebook page and then boosting these.

For example, I write posts about how I used to struggle with long hours, poor income, taking on second and third part-time jobs, being extremely exhausted and then using network marketing as a way out. As a solution to my problems.

Posts like these can be boosted with little risk of rejection from Facebook because these posts are not blatant Ads. Furthermore, remember that your target audience are people who have been through tough times. They can relate to what you are saying and they can see how you found a solution. They want to hear your story.

If you want me to expand in more detail on anything you see in this post then say so in the comments. Questions? Please ask in the comments. Check out my top recommended network marketing opportunity.

Best wishes,

Ugo

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