🚀 Network Marketing Briefing (June 11, 2025)

Welcome to your network marketer’s insider briefing—a quick, sharp update on the latest developments from the world of MLM, affiliate marketing, and direct sales. Whether you’re running a team, just joined a new program, or working to level up your personal brand—this is what you need to know now.

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🔥 Top Developments (Past 72 Hours)

1. 📊 Modere Reports Record Growth in Social Retail Division

Modere, a major health and wellness brand, just reported a 14% revenue increase last quarter, largely driven by its social retail model. Much of this momentum came from new product bundles and influencer-style micro-branding.

What This Means:
If you’re selling health or beauty, now’s the time to lean into short-form video, especially Reels and TikToks. Modere’s growth confirms that peer-to-peer video selling is outperforming traditional Facebook posts.

✅ Action: Focus on daily video content + product education. Don’t just pitch—demonstrate.

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2. 🧾 FTC Crackdown Alert: Income Claims Under Scrutiny Again

The FTC issued fresh warning letters to several smaller MLM companies over exaggerated income claims on TikTok and YouTube. They’re watching everything—especially content that promises “six figures in 6 months.”

What This Means:
It’s not the time to hype—it’s the time to educate, demonstrate, and prove value. If your content is rooted in authenticity, you’re in the safe zone and far more trustworthy to new prospects.

✅ Action: Audit your funnel, landing pages, and social bios. Replace big claims with real testimonials and honest timelines.

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3. 💼 New Leadership at Plexus and LegalShield

Two major direct sales companies—Plexus Worldwide and LegalShield—announced key C-suite leadership changes. New CEOs in both organizations bring a digital-first, automation-heavy approach.

What This Means:
Whether you’re in these companies or not, this is part of a wider shift. Legacy companies are racing to become more tech-savvy. Tools like AI chatbots, app-based tracking, and personalized onboarding will become standard.

✅ Action: Start integrating automation into your recruiting and training. Use tools like Sparky AI, ManyChat, or automated welcome email sequences.

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4. 📲 Instagram Algorithm Shift Boosts Niche Educators

Instagram’s latest algorithm change is now prioritizing “educational mini-content” in the Reels and Explore tabs. That means 30–60 second videos that teach something quick are outperforming flashy lifestyle clips.

What This Means:
You don’t need luxury car shots or beach walks. Teaching how your supplement works or how to set up a simple side hustle funnel is now more algorithm-friendly and higher converting.

✅ Action: Record 3 mini-education Reels this week. Think: “3 ways to beat sugar cravings” or “How to make your first $100 in affiliate income.”

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5. 💳 Compensation Plan Shifts at iBuumerang and LiveGood

Both iBuumerang and LiveGood recently announced adjustments to their comp plans to incentivize faster team onboarding and higher retention at lower levels. These changes reward reps for educating new team members, not just recruiting fast.

What This Means:
The market is rewarding mentorship and onboarding systems more than ever. Your value is now in how well you equip others, not just how many you bring in.

✅ Action: Build or update your “Fast Start Guide” for new signups. Make it visual, simple, and mobile-friendly.

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📌 TL;DR – This Week’s MLM Takeaways

• Video-driven selling is hot. Show up daily on Reels, TikTok, and YouTube Shorts.

• Income hype is risky. Use testimonials, education, and real journeys.

• Leadership is going digital. Automate onboarding + lead flow now.

• Teach more, flash less. The algorithm loves mini-lessons.

• Comp plans are evolving. Onboarding mastery = long-term income.

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🧭 Your 2025 Success Roadmap

✅ Today

• Post 1 educational Reel

• DM 3 warm leads

• Send 1 follow-up message to someone on your email list or funnel

📅 This Week

• Build or update your team onboarding guide

• Host a 20-minute Zoom to teach your team a daily DMO (daily method of operation)

• Audit your social media for compliance

📈 This Month

• Run a 30-day “Live Every Day” challenge

• Launch or refine your funnel with automation tools

• Test at least one paid ad (boost a Reel or lead magnet)

🌍 This Year

• Position yourself as a thought leader in your niche

• Invest in content creation systems (AI tools, scripts, templates)

• Build and scale a duplicatable recruiting + onboarding machine

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If you’re serious about building real leverage in 2025, it’s not about luck or hype—it’s about systems, skills, and story.

Let’s build your brand, grow your income, and lead with purpose.