What happens when someone runs out of space on their phone?

They don’t usually start deleting their family photographs.

They buy more storage.

What happens when they’ve got years of holiday photographs sitting on their computer?

They don’t normally want to get rid of them.

And what about videos of their children, grandchildren, birthdays, weddings, important documents and work files?

Again, most people don’t want to delete them.

They want to keep them.

That is one of the reasons I find GotBackup particularly interesting as an online business opportunity.

GotBackup isn’t simply another programme telling you how to make money online.

It provides a real cloud backup and storage service — and gives you the opportunity to earn by introducing other people to that service.

That combination makes it worth taking a closer look at.

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What Is GotBackup?

GotBackup is a cloud backup and storage service that allows people to back up important digital files and access them when they need them.

The service is aimed at protecting things such as:

• Family photographs
• Holiday photographs
• Videos
• Documents
• Business files
• Personal files
• Computer data

The current GotBackup product range includes Personal, Family and Enterprise plans.

The Personal plan provides 1 TB of storage, while the Family plan currently provides 6 TB across six separate accounts and unlimited devices for $9.97 per month. An annual option is also available.

That makes the underlying product very easy to understand.

It’s essentially a way of protecting the digital information people don’t want to lose.

And that matters when you’re trying to market a product.

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The Big Reason I Like GotBackup

Here’s what really caught my attention.

Think about the things people store digitally.

A person might have:

5,000 photographs.

Then another holiday comes along.

Another 500 photographs.

Then a birthday.

Another 200.

Then Christmas.

Another 300.

Then family videos.

Then screenshots.

Then important documents.

The amount of digital information most people own tends to increase over time.

And people generally don’t want to keep deleting their memories just to create more space.

That’s a very different proposition from selling a product that somebody uses once and forgets about.

With cloud storage, the customer has an ongoing reason to keep the service.

Their digital life keeps growing.

That’s why I think GotBackup has an interesting affiliate/reseller proposition.

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You’re Not Just Selling an “Opportunity”

This is important.

There are countless online programmes where the main thing being promoted is the opportunity itself.

You have to explain the opportunity.

Then explain why the opportunity is worth joining.

Then explain the opportunity again.

That can make marketing difficult.

GotBackup gives you something else to talk about.

The product comes first.

You can talk about something people already understand:

“What would happen if your computer failed tomorrow?”

Or:

“What would happen if you lost your phone with all your photographs on it?”

Or simply:

“Are your family photographs backed up somewhere safe?”

Those are real-world problems.

And GotBackup provides a product designed to address them.

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People Don’t Want to Lose Their Memories

Imagine someone has photographs from:

• Their children’s childhood
• Family holidays
• Weddings
• Birthdays
• Christmases
• Special occasions
• Trips they’ve taken
• Friends and family who may no longer be around

Those photographs can be priceless to the owner.

They aren’t going to look at them and think:

“I really should delete these.”

Quite the opposite.

The longer someone has been taking photographs, the more valuable their collection can become.

The same applies to videos.

A two-minute video of a family holiday may be worth far more emotionally than its file size would suggest.

That’s the underlying marketing opportunity.

You’re helping people protect things they care about.

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And That’s What Makes the Recurring Model Interesting

GotBackup operates on a subscription model.

The current Family plan is advertised at $9.97 per month for 6 TB, six separate accounts and unlimited devices. The company also offers annual billing.

From an affiliate/reseller perspective, subscription products can be attractive because you’re not necessarily relying on a single one-off sale.

If a customer continues using the service, the relationship can continue.

That is potentially much more interesting than earning one commission from a product that someone buys once.

Of course, recurring income isn’t guaranteed.

The customer has to remain subscribed, and you have to follow the programme’s current compensation terms.

But the underlying business model makes sense.

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What Is the GotBackup Income Opportunity?

GotBackup also offers a reseller opportunity.

The company provides marketing infrastructure designed to help resellers promote the service.

According to its current reseller material, the marketing package includes things such as:

• Web banners
• Social media banners
• Advertising copy
• Email swipe copy
• Lead capture and follow-up
• Autoresponder
• Landing/opt-in pages
• Sales pages
• Affiliate recognition
• Marketing material
• Reseller support and training

That is significant for someone who is new to online marketing.

You don’t necessarily have to start with a blank WordPress installation and wonder:

“What do I actually write?”

The company has already created marketing material that resellers can use.

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GotBackup Also Offers Done-For-You Marketing Tools

The higher-level reseller packages go further.

The current GotBackup reseller pages advertise a range of marketing tools including:

• Done-for-you bulk email marketing
• Email advertising copy
• Funnels
• Social media content
• Funnel-building tools
• Email marketing
• Testimonial-generation tools
• Video streaming
• Lead-generation tools
• Training and support

That’s potentially valuable because marketing is often the hardest part of an online business.

Finding something to sell isn’t necessarily the difficult bit.

Getting people to see it is.

Getting them interested is.

Getting them to take action is.

Following up is.

GotBackup has attempted to build tools around those activities.

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You Don’t Have to Be a Technical Expert

Another attraction is that the business doesn’t require you to develop your own cloud-storage technology.

That’s the whole point of being a reseller.

GotBackup provides the product.

It provides the infrastructure.

It provides marketing resources.

Your job is essentially to find people who have a reason to want the product and introduce them to it.

That can make the model much easier to understand than trying to create your own software or subscription service.

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Who Is the Ideal GotBackup Customer?

This is where I think the marketing potential becomes particularly interesting.

Consider:

Families

Families can have thousands of photographs and videos spread across multiple phones and computers.

Parents and grandparents

Digital photographs can represent years of family memories.

Travellers

Holiday photographs and videos can be irreplaceable.

Small business owners

Business documents and files can be extremely important.

Freelancers

Their work may exist almost entirely in digital form.

Photographers and content creators

They can accumulate enormous quantities of files.

Anyone who has ever lost a hard drive

These people already understand the problem.

You don’t have to convince them that data loss is possible.

They’ve experienced it.

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The Marketing Message Is Actually Very Simple

You don’t need complicated marketing.

You could start with a question:

“If your computer died tonight, how much of your data would you lose?”

Or:

“How many photographs are sitting on your phone that you couldn’t replace?”

Or:

“What would happen to ten years of family photographs if your hard drive suddenly failed?”

Those questions create curiosity.

Then you introduce the solution.

Cloud backup.

And then GotBackup.

That’s a much more natural marketing conversation than starting with:

“I’ve found a fantastic business opportunity!”

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GotBackup Isn’t Just About Photographs

Of course, photographs are only part of the story.

People also need to protect:

• Financial documents
• Tax records
• Business documents
• Contracts
• Work files
• Personal records
• Videos
• Music
• Creative projects
• Important computer files

GotBackup’s current product pages describe features including backup across PCs and Macs, secure storage and access to files. The company also promotes AES-256 encryption and SSL/TLS protocols.

So the potential customer base is much larger than simply “people with lots of photographs.”

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How Much Does GotBackup Cost?

The current Personal plan is advertised at:

$8.97/month — 1 TB

The Family plan is:

$9.97/month — 6 TB, six accounts and unlimited devices

The Enterprise option is:

$59.97/month — 20 accounts and 20 TB

Annual billing options are also available, with the company currently advertising two months free on annual plans.

The pricing and packages can change, so I recommend checking the current GotBackup site before joining.

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What About the Reseller Packages?

This is where you need to pay attention.

GotBackup currently advertises higher-level reseller packages that include additional marketing tools and services.

One current page, for example, lists a Pro option at $497 for the first year followed by $19.97/month after 12 months, while other GotBackup pages currently display slightly different promotional pricing.

That is precisely why I wouldn’t rely on an old blog post or YouTube video for the current price.

Check the current GotBackup offer before purchasing.

The important point for this review is that there are options for someone who simply wants the backup service and options aimed at people who want the broader reseller/marketing package.

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Is GotBackup a Good Affiliate Programme?

I think it has some very attractive characteristics.

And the reason isn’t simply the compensation plan.

It’s the underlying product.

Think about the difference between promoting:

Product A:
A product someone might buy once.

versus

Product B:
A service that stores thousands of photographs, videos and important documents that the customer doesn’t want to lose.

The second model has an obvious reason for continued use.

And that’s what makes GotBackup interesting to me.

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The “Don’t Delete Your Memories” Angle

If I were promoting GotBackup, this would be one of my main marketing angles.

Not:

“Join my business.”

Not:

“Make money online.”

Instead:

“Don’t wait until you lose your photographs to realise how valuable they are.”

Think about your own phone.

How many photographs are on it?

How many would you genuinely hate to lose?

Now imagine someone has been taking photographs for ten, twenty or thirty years.

Those files can become one of their most valuable digital possessions.

Why would they want to delete them?

They wouldn’t.

They need somewhere to keep them.

And that’s where the GotBackup proposition becomes very easy to understand.

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What I Like About GotBackup

1. There’s a real product behind the opportunity

You’re not simply selling access to a business opportunity.

You’re promoting cloud backup and storage.

2. The product solves an obvious problem

Data loss is a problem almost everyone can understand.

3. Digital memories tend to accumulate

People generally keep taking photographs and videos.

Their storage needs can grow.

4. It’s subscription based

That creates the possibility of ongoing customer relationships and recurring revenue.

5. There is marketing infrastructure

GotBackup provides resellers with a substantial collection of promotional tools.

6. You don’t have to create the product

The technology, storage infrastructure and service already exist.

7. It can appeal to ordinary consumers

You don’t have to market exclusively to aspiring entrepreneurs.

Anyone with valuable digital information can potentially be a customer.

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But Let’s Be Honest About the Downsides

I don’t want to pretend GotBackup is perfect.

There are negative customer reviews online, including complaints about support, billing and difficulties restoring data. Trustpilot currently shows a mixed overall picture, with both very positive and very negative experiences.

That means I would not recommend telling prospects that GotBackup is flawless or claiming that their data is guaranteed to be recoverable under every circumstance.

If you’re going to promote the service, I’d recommend using it yourself.

Understand:

• How backup works
• How restoration works
• What happens if you stop paying
• How customer support works
• What the current terms say
• What the current reseller compensation plan says

That puts you in a much stronger position when somebody asks you questions.

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Is It a Get-Rich-Quick Scheme?

No.

And you shouldn’t market it as one.

Having a referral link doesn’t automatically produce customers.

You still need traffic.

You still need people to see your content.

You still need to generate leads.

You still need to follow up.

You still need to build trust.

The advantage is that GotBackup gives you a product with an understandable problem/solution relationship.

That makes your marketing job easier.

It doesn’t make it unnecessary.

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How I Would Promote GotBackup

I wouldn’t start by bombarding people with referral links.

I’d create content around the problem.

For example:

“What happens to your photos if your phone breaks?”

“Why you shouldn’t keep all your photographs in one place.”

“How many family photographs could you afford to lose?”

“What happens when a computer hard drive fails?”

“How to protect years of family memories.”

“Why backing up your computer matters.”

Those subjects can attract people who already have the problem.

Then GotBackup becomes the solution.

That’s a much stronger marketing strategy.

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And This Is Where Traffic Becomes Important

A good product is only useful if people actually see it.

That’s why I wouldn’t build a GotBackup business around a single traffic method.

You could combine:

• Social media
• Short-form video
• Blogging
• SEO
• Email marketing
• Banner advertising
• Solo ads
• Lead-generation systems
• Your own website

The important thing is to think beyond simply:

“How do I get my referral link in front of people?”

Instead think:

Traffic → Leads → Follow-up → Customer → Recurring income

That’s a business system.

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My GotBackup Verdict

GotBackup is one of the more interesting programmes I’ve come across for someone looking for an online income opportunity built around a genuine subscription product.

And the reason I say that isn’t because of some extraordinary income claim.

It’s because of the nature of the product.

People accumulate digital information.

They take more photographs.

They record more videos.

They create more documents.

They build larger collections of files.

And they generally don’t want to delete the things that matter to them.

That creates a very logical reason for people to need storage and backup.

Then you add:

A subscription product

A reseller opportunity

Potential recurring income

Pre-built marketing materials

Funnels and lead-generation tools

Social media resources

and you have a business model that is at least worth serious consideration.

I particularly like the fact that you can market the problem first rather than having to lead with the business opportunity.

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So, Would I Recommend GotBackup?

Yes — with the right expectations.

I wouldn’t recommend it as a magic way to make money online.

I wouldn’t promise anyone a particular income.

And I wouldn’t tell someone that every aspect of the service is perfect.

But as a product to build an online marketing business around?

Yes, I think GotBackup is worth investigating.

The underlying concept is easy to explain:

Protect the digital memories and files you don’t want to lose.

And the fact that those files tend to accumulate rather than disappear makes cloud backup an unusually interesting subscription product.

If you’re looking for an online income opportunity where the product itself makes sense before you even talk about the income opportunity, GotBackup deserves a place on your shortlist.

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Take a Look at GotBackup

If you’d like to see how GotBackup works and explore the current products and reseller options, take a look at the official site.

Explore GotBackup

And if you’re looking for more than one way to build an online income, I’ve also put together a selection of opportunities and tools that I believe are worth investigating.

Explore the Income Builders

The idea isn’t to put all your hopes into one programme.

It’s to build a collection of complementary income streams and marketing tools that can work together.

That’s the approach I prefer.