Category: Team Building

How To Convert Your Network Marketing Leads into Buying Customers and Active Distributors

In this post, I am going to discuss How To Convert Your Network Marketing Leads into Buying Customers and Active Distributors

So you have generated your leads and you have them all lined up ready and waiting.

Lets get the ball rolling turning these leads into buying customers and active distributors:

Your leads are likely to be in any one of the following possible places:

They are going to be people in your contacts list where you are contacting the by email or they are going to be people in you Facebook Messenger App or in your WhatsApp or numbers in your phone who you can send texts or call, etc

Wherever your leads are located , you are going to need to contact them regularly in order to build a relationship with them. Don’t panic. Building a relationship is simply done!

Building a relationship is important for 2 reasons:

  1. It allows you time to see where their pain lies and to see if you have something you can offer them.
  2. It allows your lead / prospect time to get to know you, to get to like you and to get to trust you. Once they know, like and trust you, they will say yes to seeing your product or opportunity info.

Here are 2 simple ways to build the relationship:

  1. Ask questions in your messaging.
  2. Send helpful hints and valuable knowledge in your messaging.

How to Ask questions in your messaging.

Simply ask the usual questions that you have always asked people

  • How are you?
  • How is your family?
  • How is your day / week going?
  • What do you do for a living?
  • What do you like most about it?
  • What do you struggle with the most in your job?

Learn to Listen to People

As people reply to you, LISTEN for areas of pain that they may be experiencing in their life and offer a possible solution.

Your network marketing business has products that solves people’s problems. Your job is to see if they have a problem that you can solve with your product. If they don’t seem to have any relevant problem, ASK directly just to make sure and then decide whether or not to MOVE ON to your next lead / prospect or offer them your product instead.

For example, if you are in a Health and Nutrition network marketing opportunity and they mention they have a weight problem, try this PRODUCT script:

Hi {insert their name here}, I see that you are trying to control your weight right now. My company has a great product that many people have found to be really helpful with their weight control. I was thinking of you… are you open to taking a look at the product?

Always follow up and close

After sending them any information, always follow up and close.

If while LISTENING to them you notice that they have job / money / finance worries, remember that your network marketing opportunity has a business opportunity that could be a solution for them.

Try this BUSINESS OPPORTUNITY script:

Hi {insert their name here} I see that you mention how expensive everything is these days, that’s so true. I’m involved in a great opportunity that allows me to earn an additional income without affecting what I am already doing and we are changing peoples lives everyday. Are you open to looking a look at some information to see what I am doing?

After sending them any information, always follow up and close.

If you are using email marketing, you are likely using a marketing platform to send a series of emails automatically to your leads. These emails should be full of value and each email should have a CALL TO ACTION (CTA).

The emails that you send to your leads over a period of time will enable you to form a relationship with your leads. Your leads will get to know you, like you and trust you. Your CTA invites them to look at your product or opportunity and this leads to a sale or signup.

So here are the steps To Convert Your Network Marketing Leads into Buying Customers and Active Distributors

  1. Go for Know, Like and Trust through regular messaging with specific questions or by sending emails with valuable information. Reply to messages. Reply to emails. Build rapport.
  2. LISTEN for a PAIN or ISSUE that can be solved with your product or opportunity.
  3. Offer to show your product or opportunity in order to help them solve their problem.
  4. Follow up and Close.

And that’s it!

What do you think? If you want me to expand in more detail on anything you see in this post then say so in the comments. Questions? Please ask in the comments. Check out my top recommended network marketing opportunity.

Best wishes, Ugo

Simple 4 Step Method To Build Any Network Marketing Business

In this post I discuss a Simple 4 Step Method To Build Any Network Marketing Business.

The four steps are:

  1. Meet new people and socialise.
  2. Qualify them by listening carefully for an expression of pain or some kind of problem.
  3. Invite them to see your solution that can solve their pain or problem.
  4. Depending on their response, aim to either turn them into a customer, or enrol them as a distributor or quickly move on to the next person if they are not appropriate.

And that’s it. These 4 steps above are effective. They are effective both online and offline.

Meet new people and socialise.

Make it a habit to meet new people daily. If you are on social media such as Facebook, you can set a goal to meet 5 new people per day. This means that you will never be short of people to have new conversations with.

Conversations build relationships. Relationships lead to sales.

Qualify them by listening carefully for an expression of pain.

When talking to people, you do not have to do anything special. Just ask the usual simple questions that we all ask everyday:

How are you? How was your day? How is your job going?

Learn to listen to people and you will see that they talk a lot about not having enough money, or enough time, or being bored with their job… and so on. People have problems and they love talking about their problems.

Invite them to see your solution that can solve their pain.

Depending on their response, aim to either turn them into a customer, or enrol them as a distributor or quickly move on to the next person.

If they are talking about trying to lose weight and you are in the health and nutrition industry, invite them to try your product.

If they are talking about not having enough money or if they want to do something new and different in their live, invite them to see your business opportunity.

Enrol them.

After seeing your product or business opportunity and they are fully informed, enrol them – either as a customer or distributor.

If you want me to expand in more detail on anything you see in this post then say so in the comments. Questions? Please ask in the comments. Check out my top recommended network marketing opportunity.

Best wishes,

Ugo

 

How To Generate Leads For Your Network Marketing Business Using Social Media

In this post I discuss How To Generate Leads For Your Network Marketing Business Using Social Media

Here are the 4 steps you need.

  1. Choose your preferred social media platform. Facebook and LinkedIn are great examples.
  2. Learn and apply a lead generation technique that actually works.
  3. Commit for a specified period of time.
  4. Scale up by applying paid advertising strategies.

How To Generate Leads For Your Network Marketing Business Using Social Media is simple.

But it is not easy.

It is simple because you can learn one effective technique for example – and then repeat this technique over and over and over again. And get great results.

It is not easy because of this one thing: People focus on results, when they see little or no results, especially at the beginning, they QUIT.

Here’s the thing.

The first step is to generate the leads. I will show you how to do that in this post.

The next step is to CONVERT the leads. You will need to convert your new leads into either customers or distributors. Converting leads is not the same as GENERATING leads. I show you how to convert your network marketing leads in this post.

Generate leads first and then convert them later. Then you will see results. That is, some of your Leads will go on to become your customers or your new Distributors.

Ugo’s Top Tip : So long as you are using an effective strategy, always continue to focus on the activity. Not the result.

How To Generate Leads For Your Network Marketing Business Using Social Media.

PART 1

Step One – Choose your preferred platform.

Decide what social media platform you are going to use. I focus on Facebook and YouTube. You can do the same or you can use other social media platforms such as LinkedIn, TikTok, Instagram or Twitter.

There are differences between the platforms. One obvious difference is the level of interaction required.

If you decide to use YouTube to generate leads, you will predominantly be delivering video content and responding to comments from your viewers / subscribers.

If you decide to use Facebook as your platform, you will predominantly be delivering content as well as responding to comments as well as responding to messages. In fact, the more interactive you are on Facebook, the better.

In you can, focus solely on one platform until you are happy with it. Focus on one platform until your are able to generate leads consistently from that platform and then you can consider moving on to another platform.

Step Two – Learn a technique

Learn a Technique to Generate leads on the platform that you have chosen to learn. The basic technique on most social media platforms is the same. I will use my CLAM Facebook technique as an example.

  1. Comment on a post that you find relevant.
  2. Like the post.
  3. Add the person posting to your Friends list by sending an invitation.
  4. Message them with a complement and a question in order to start a conversation and build rapport.

The 4 steps above are effective. I explain the above CLAM Facebook technique in more detail here.

Step 3 – Commit yourself

Commit to a period of consistency. We’re not talking short term here either.  Think 1 year or 18 months or 2 years as a minimum.

Most people on social media will not do business unless they know you, like you and trust you. So as you can see, it will take multiple contacts with the same person, possibly over several days before they transition to becoming your customer or joining you as a Distributor.

Add to this the fact that if you want to consistently add several customers to your business and if you want several Distributors to join your business, you will need to keep going consistently for several, several months.

How To Generate Leads For Your Network Marketing Business Using Social Media

PART 2

Step 4. Scaling Up

Generating leads online for your network marketing business has 2 significant advantages versus generating leads offline.

First, there are BILLIONS of people online so you have access to endless leads. No matter where you are in the world or what time of day or night it is, someone somewhere will have a conversation with you if both of you are willing. This is therefore a very flexible method of lead generation: the ability to generate leads anytime, anywhere.

The second is scalability. Not only can you generate leads at anytime and from anywhere, with an effective advertising campaign, you can reach thousands of prospective customers or prospective Distributors quickly. And if you train your Distributors to do the same, you could possibly have one of the fastest growing teams in your organisation.

To launch paid advertising strategy you need 2 things

  1. An advert
  2. A budget

Yes, it truly is that simple.

Copywriting is the art of writing good adverts (good copy) and I discuss good copywriting for network marketing here.

Never, ever think that you do not have a budget to advertise YOUR own business. Set you budget small at first if you must. Most people can afford $50 per year to get started building and promoting their Network Marketing business. You can do this too.

Then take a part time job to pay for more ads. As you make money in your network marketing business, invest your earnings back into your business. Scale up your advertising budget and scale up your business. Increase from $50 per year to $50 per month spent on advertising your network marketing business to $50 per week to $50 per day to $50 per hour spent on advertising.

Advertising your network marketing business on social media.

Advertising your network marketing business on social media can be easy as pie or it can be complicated as hell. I know because I’ve been there.

The simplest way to promote my network marketing business on social media that I have found is to use Facebook and create a FACEBOOK PAGE. Facebook pages are similar to a normal Facebook profile. The important difference is that posts on Facebook pages have a BOOST button next to them. This BOOST button is visible only to the page owner.

If you press the BOOST button located next to your post on your Facebook page, Facebook will take you through a simple process where for a small sum eg $7 or so, maybe more, maybe less,  you can allow Facebook to show your post to A LOT MORE PEOPLE than would otherwise have seen you post.

A Facebook BOOSTED post on a Facebook page is effectively an Ad shown to other Facebook users. Of course you can set your budget for boosting your posts according to your circumstances.

Now here’s another thing: You can choose who you want to see your Ad. If there are a lot of working mums in your network marketing opportunity then it makes sense to boost your post such that it is seen by thousands of working mums in your area. Does that make sense?

If you want me to expand in more detail on anything you see in this post then say so in the comments. Questions? Please ask in the comments. Check out my top recommended network marketing opportunity.

Best wishes, Ugo