Author: Ugo

How To Write Effective Adverts For Your Network Marketing Business

How To Write Effective Adverts For Your Network Marketing Business

Ugo’s Top Tip number one: Do what I do, Simplify things. Because it always works.

Ugo’s Top Tip number two: Tell a story. Because it always works.

Have you ever noticed how some ads can last only 10 or fifteen or twenty seconds and you find yourself thinking “Yeah, I need that. How do I pay for it?” And that’s only after a 15 second Ad.

The reason is simple. The Ad only tells you only what you need to know. A good Ad tells you:

  1. What the problem is.
  2. How the product solves the problem.
  3. Your next step (place order).

This is the formula. It’s that simple.

Number 3 is referred to as a ‘Call To Action’ or CTA.

The principle is exactly the same whether you are advertising online or offline.

Let’s look at the formula again:

  1. HEADLINE: What the problem is.
  2. BODY: What my product does
  3. CALL TO ACTION: ‘Click here’ or ‘Call this number’ or ‘Buy now’ or ‘Learn more’ …. you get the picture.

Of course there are other things you can do to make your Ad even more effective. For instance, target your audience. Targeting your audience means when setting up your Ad, choose what type of person you want to see your Ad. Depending on the advertiser, you can choose factors such as their age, gender, income, location, car they drive etc.

Facebook is BRILLIANT at targeting your Ad for you. The point of targeting is that you want the right Ad to appear in front of the right person. But I digress. Let’s stick to the current topic which is How To Write Effective Adverts For Your Network Marketing Business.

I talk in more detail specifically about Facebook Advertising For Your Network Marketing Opportunity in this post.

Back to  How To Write Effective Adverts For Your Network Marketing Business.

Start by asking yourself:

“Am I advertising my product or am I advertising my Network Marketing Business Opportunity?”

If the Ad is for your product, then  here’s a product Ad example:

“Struggling To Lose Weight? So was I until I tried this Super Simple Shake that I use to replace 2 meals a day. Now I’m much happier and the weight is coming off! Click here to visit my website and order yours today.”

If you place an Ad like this either manually on free advertising websites or if you pay to advertise with your advertising budget, you will have people clicking on your Ad in order to visit your website to learn more and hopefully place an order or two.

Realistically, however, you need to TEST, TEST,TEST your advertising. If you are not getting expected results, then change the wording, change where you are advertising and make sure you are targeting the right sort of people.

If you are paying to advertise your network marketing business, always start on a small scale with a small budget in order to test the waters. If you start to see clicks coming through or even a few sales, this might be your signal to scale up and increase your network marketing advertising budget.

Generally people find Ads intrusive and they will try to ignore or avoid them (sorry, it comes with the territory). All this means is that you may have to be more creative than you expected, and you may have to advertise for longer than you expected and your budget may need to be larger than expected.

So far so good?

Good.

Now let’s look at a Business Opportunity Ad.

Again, only tell them what they need to know right now. Any other information can be learned later, if they are interested.

When it comes to Business Opportunities, people only want to know 3 things:

  1. What sort of Business is it?
  2. How much money can I earn?
  3. What do I have to do to earn that money.

That’s it. Its that simple.

Here is an example opportunity ad.

 

Start your own Health and Nutrition Home Business. Work online and Earn $300 to $500 monthly by using and recommending our products. Full training provided. Click here to learn more.

 

Again here you can see all three details provided. In this Ad I have explained what type of business it is, how much can be earned and what needs to be done to earn the money.

In reality however, you will need to place Ads according to the guidelines placed on you by the platform you are advertising on. By this I mean that sometimes you are not allowed to state amounts of money that you can earn in the Ad. Some platforms do not allow certain CTAs such as ‘click here’. Some will not allow you to use the word ‘best’ eg ‘best business’ or ‘best product’ etc

So now we move on to telling stories.

Facebook is a good example of very strict guidelines to keep you in check when it comes to placing ads or boosting posts on Facebook.

What I have noticed works for me is telling stories on my Facebook page and then boosting these.

For example, I write posts about how I used to struggle with long hours, poor income, taking on second and third part-time jobs, being extremely exhausted and then using network marketing as a way out. As a solution to my problems.

Posts like these can be boosted with little risk of rejection from Facebook because these posts are not blatant Ads. Furthermore, remember that your target audience are people who have been through tough times. They can relate to what you are saying and they can see how you found a solution. They want to hear your story.

If you want me to expand in more detail on anything you see in this post then say so in the comments. Questions? Please ask in the comments. Check out my top recommended network marketing opportunity.

Best wishes,

Ugo

Simple 4 Step Technique That I Use To Generate Network Marketing Leads on Facebook

In this post I describe the Simple 4 Step Technique That I Use To Generate Network Marketing Leads on Facebook

Lets get to it.

CLAM. Yes, C. L. A. M. These are the four steps and I describe the steps in detail later in this post.

Facebook as you know is a social media platform. So I am going to describe how to generate leads for your business using Facebook as a social media platform. That is, through socialising with people. So I am going to show you how to generate leads by socialising with people on Facebook.

Of course there are other ways to generate network marketing leads on Facebook such as by using paid ads but this is the topic for another blog post.

But first, before you generate leads be sure that the people you are approaching fit the description of your typical customer.

For instance, if you are promoting a weight-loss product then you should consider approaching members of Facebook weight-loss groups.

If you are promoting a Utilities company then you should consider approaching members of a Utilities discussion group.

See what I mean?

Ugo, What is CLAM? I hear you ask.

C. L. A. M. is the four step process I use to generate leads on Facebook for my network marketing business.

 

C is for Comment

L is for Like

A is for Add

M is for Message

Make it a daily habit to CLAM 5 to 10 people daily, every day,  7 timer per week. Only do this 356 times per year.

Simple 4 Step Technique That I Use To Generate Network Marketing Leads on Facebook

Comment

Read the persons post and think of a relevant COMMENT or better still, a question to enter in the comments. Questions are better because questions lead to further engagement. Facebook love people who are engaging. You can comment with an emoji only, no words. Try it.

Like

Make sure to LIKE their post. Remember that there are other options apart from Liking. You have other emojis to choose from to reflect your emotion or how you feel about the post. It’s OK to use any emoji you find relevant.

Add

Look at their Facebook profile. If they seem a good fit for your network marketing business, either as a customer or as a distributor, then Add them as a friend by sending a friend request. Unless they are already your Friend of course.

Ugo’s Top Tip. If you are sending too many friend requests, Facebook will ask you if you really know them? This is a WARNING from Facebook. You should now actively REDUCE the number of friend requests that you are sending or Facebook will limit / suspend you for a time. Commonly known as FACEBOOK JAIL.

Message

Send them a message. Facebook loves it when you use their Messenger App. In your message, start by saying hello, appreciate them for posting eg by saying thank you and then say why you like their post. End by asking a question. Questions are great because they generate more engagement and rapport. Rapport helps people to get to know each other, like each other and trust each other – which leads to sales!

Simple 4 Step Technique That I Use To Generate Network Marketing Leads on Facebook

Comment, Like, Add and send a nice Message.

CLAM is easy to remember and it works well.

What do you think?

If you want me to expand in more detail on anything you see in this post then say so in the comments. Questions? Please ask in the comments. Check out my top recommended network marketing opportunity.

Best wishes, Ugo

How To Generate Leads For Your Network Marketing Business Using Social Media

In this post I discuss How To Generate Leads For Your Network Marketing Business Using Social Media

Here are the 4 steps you need.

  1. Choose your preferred social media platform. Facebook and LinkedIn are great examples.
  2. Learn and apply a lead generation technique that actually works.
  3. Commit for a specified period of time.
  4. Scale up by applying paid advertising strategies.

How To Generate Leads For Your Network Marketing Business Using Social Media is simple.

But it is not easy.

It is simple because you can learn one effective technique for example – and then repeat this technique over and over and over again. And get great results.

It is not easy because of this one thing: People focus on results, when they see little or no results, especially at the beginning, they QUIT.

Here’s the thing.

The first step is to generate the leads. I will show you how to do that in this post.

The next step is to CONVERT the leads. You will need to convert your new leads into either customers or distributors. Converting leads is not the same as GENERATING leads. I show you how to convert your network marketing leads in this post.

Generate leads first and then convert them later. Then you will see results. That is, some of your Leads will go on to become your customers or your new Distributors.

Ugo’s Top Tip : So long as you are using an effective strategy, always continue to focus on the activity. Not the result.

How To Generate Leads For Your Network Marketing Business Using Social Media.

PART 1

Step One – Choose your preferred platform.

Decide what social media platform you are going to use. I focus on Facebook and YouTube. You can do the same or you can use other social media platforms such as LinkedIn, TikTok, Instagram or Twitter.

There are differences between the platforms. One obvious difference is the level of interaction required.

If you decide to use YouTube to generate leads, you will predominantly be delivering video content and responding to comments from your viewers / subscribers.

If you decide to use Facebook as your platform, you will predominantly be delivering content as well as responding to comments as well as responding to messages. In fact, the more interactive you are on Facebook, the better.

In you can, focus solely on one platform until you are happy with it. Focus on one platform until your are able to generate leads consistently from that platform and then you can consider moving on to another platform.

Step Two – Learn a technique

Learn a Technique to Generate leads on the platform that you have chosen to learn. The basic technique on most social media platforms is the same. I will use my CLAM Facebook technique as an example.

  1. Comment on a post that you find relevant.
  2. Like the post.
  3. Add the person posting to your Friends list by sending an invitation.
  4. Message them with a complement and a question in order to start a conversation and build rapport.

The 4 steps above are effective. I explain the above CLAM Facebook technique in more detail here.

Step 3 – Commit yourself

Commit to a period of consistency. We’re not talking short term here either.  Think 1 year or 18 months or 2 years as a minimum.

Most people on social media will not do business unless they know you, like you and trust you. So as you can see, it will take multiple contacts with the same person, possibly over several days before they transition to becoming your customer or joining you as a Distributor.

Add to this the fact that if you want to consistently add several customers to your business and if you want several Distributors to join your business, you will need to keep going consistently for several, several months.

How To Generate Leads For Your Network Marketing Business Using Social Media

PART 2

Step 4. Scaling Up

Generating leads online for your network marketing business has 2 significant advantages versus generating leads offline.

First, there are BILLIONS of people online so you have access to endless leads. No matter where you are in the world or what time of day or night it is, someone somewhere will have a conversation with you if both of you are willing. This is therefore a very flexible method of lead generation: the ability to generate leads anytime, anywhere.

The second is scalability. Not only can you generate leads at anytime and from anywhere, with an effective advertising campaign, you can reach thousands of prospective customers or prospective Distributors quickly. And if you train your Distributors to do the same, you could possibly have one of the fastest growing teams in your organisation.

To launch paid advertising strategy you need 2 things

  1. An advert
  2. A budget

Yes, it truly is that simple.

Copywriting is the art of writing good adverts (good copy) and I discuss good copywriting for network marketing here.

Never, ever think that you do not have a budget to advertise YOUR own business. Set you budget small at first if you must. Most people can afford $50 per year to get started building and promoting their Network Marketing business. You can do this too.

Then take a part time job to pay for more ads. As you make money in your network marketing business, invest your earnings back into your business. Scale up your advertising budget and scale up your business. Increase from $50 per year to $50 per month spent on advertising your network marketing business to $50 per week to $50 per day to $50 per hour spent on advertising.

Advertising your network marketing business on social media.

Advertising your network marketing business on social media can be easy as pie or it can be complicated as hell. I know because I’ve been there.

The simplest way to promote my network marketing business on social media that I have found is to use Facebook and create a FACEBOOK PAGE. Facebook pages are similar to a normal Facebook profile. The important difference is that posts on Facebook pages have a BOOST button next to them. This BOOST button is visible only to the page owner.

If you press the BOOST button located next to your post on your Facebook page, Facebook will take you through a simple process where for a small sum eg $7 or so, maybe more, maybe less,  you can allow Facebook to show your post to A LOT MORE PEOPLE than would otherwise have seen you post.

A Facebook BOOSTED post on a Facebook page is effectively an Ad shown to other Facebook users. Of course you can set your budget for boosting your posts according to your circumstances.

Now here’s another thing: You can choose who you want to see your Ad. If there are a lot of working mums in your network marketing opportunity then it makes sense to boost your post such that it is seen by thousands of working mums in your area. Does that make sense?

If you want me to expand in more detail on anything you see in this post then say so in the comments. Questions? Please ask in the comments. Check out my top recommended network marketing opportunity.

Best wishes, Ugo