How To Convert Your Network Marketing Leads into Buying Customers and Active Distributors

In this post, I am going to discuss How To Convert Your Network Marketing Leads into Buying Customers and Active Distributors

So you have generated your leads and you have them all lined up ready and waiting.

Lets get the ball rolling turning these leads into buying customers and active distributors:

Your leads are likely to be in any one of the following possible places:

They are going to be people in your contacts list where you are contacting the by email or they are going to be people in you Facebook Messenger App or in your WhatsApp or numbers in your phone who you can send texts or call, etc

Wherever your leads are located , you are going to need to contact them regularly in order to build a relationship with them. Don’t panic. Building a relationship is simply done!

Building a relationship is important for 2 reasons:

  1. It allows you time to see where their pain lies and to see if you have something you can offer them.
  2. It allows your lead / prospect time to get to know you, to get to like you and to get to trust you. Once they know, like and trust you, they will say yes to seeing your product or opportunity info.

Here are 2 simple ways to build the relationship:

  1. Ask questions in your messaging.
  2. Send helpful hints and valuable knowledge in your messaging.

How to Ask questions in your messaging.

Simply ask the usual questions that you have always asked people

  • How are you?
  • How is your family?
  • How is your day / week going?
  • What do you do for a living?
  • What do you like most about it?
  • What do you struggle with the most in your job?

Learn to Listen to People

As people reply to you, LISTEN for areas of pain that they may be experiencing in their life and offer a possible solution.

Your network marketing business has products that solves people’s problems. Your job is to see if they have a problem that you can solve with your product. If they don’t seem to have any relevant problem, ASK directly just to make sure and then decide whether or not to MOVE ON to your next lead / prospect or offer them your product instead.

For example, if you are in a Health and Nutrition network marketing opportunity and they mention they have a weight problem, try this PRODUCT script:

Hi {insert their name here}, I see that you are trying to control your weight right now. My company has a great product that many people have found to be really helpful with their weight control. I was thinking of you… are you open to taking a look at the product?

Always follow up and close

After sending them any information, always follow up and close.

If while LISTENING to them you notice that they have job / money / finance worries, remember that your network marketing opportunity has a business opportunity that could be a solution for them.

Try this BUSINESS OPPORTUNITY script:

Hi {insert their name here} I see that you mention how expensive everything is these days, that’s so true. I’m involved in a great opportunity that allows me to earn an additional income without affecting what I am already doing and we are changing peoples lives everyday. Are you open to looking a look at some information to see what I am doing?

After sending them any information, always follow up and close.

If you are using email marketing, you are likely using a marketing platform to send a series of emails automatically to your leads. These emails should be full of value and each email should have a CALL TO ACTION (CTA).

The emails that you send to your leads over a period of time will enable you to form a relationship with your leads. Your leads will get to know you, like you and trust you. Your CTA invites them to look at your product or opportunity and this leads to a sale or signup.

So here are the steps To Convert Your Network Marketing Leads into Buying Customers and Active Distributors

  1. Go for Know, Like and Trust through regular messaging with specific questions or by sending emails with valuable information. Reply to messages. Reply to emails. Build rapport.
  2. LISTEN for a PAIN or ISSUE that can be solved with your product or opportunity.
  3. Offer to show your product or opportunity in order to help them solve their problem.
  4. Follow up and Close.

And that’s it!

What do you think? If you want me to expand in more detail on anything you see in this post then say so in the comments. Questions? Please ask in the comments. Check out my top recommended network marketing opportunity.

Best wishes, Ugo