Author: Ugo

10 — SCALE WHAT WORKS Stop Starting Over. Start Building. Eventually, the question changes. Instead of: “What should I try next?” you start asking: “What’s already working, and how can I do more of it?” That is an important change. Because when you’re starting out, experimentation is necessary. You try things. You learn. You make […]

09 — EXECUTE, MEASURE, ADAPT Your first plan is not supposed to be perfect. You’ve spent the previous stages thinking, researching and planning. You’ve looked at yourself. You’ve identified your goals. You’ve examined your resources. You’ve learned from your past. You’ve understood the fundamentals of online business. You’ve chosen a direction. You’ve developed a strategy. […]

08 — BUILD THE PLAN A goal without a plan is just an intention. By this point, you should have done something most people never do. You’ve stopped and thought. You’ve looked at who you are. You’ve defined what you want. You’ve examined your resources. You’ve considered what drives you. You’ve learned from your past. […]